Hugo Boss hopes to be "more international"

Hugo Boss, the owner of the famous German clothing brand, said in an interview on October 8 that she hopes to become "more international" in the coming years. Hugo Boss Hugo Boss boss Klaus-Dietrich Lahrs expressed the hope that the brand can be more international, he hopes to 40% sales in markets outside Europe for the next 3-4 years, and at present, Hugo Boss Europe Of the market sales accounted for 30% of the brand's global sales. In the same period, he expects the number of stores in the world to rise from 1,200 to 1,500. And in the world this year opened a new 50 stores. Due to the financial crisis, Hugo Boss dropped sales by 5% in the first half of this year from the same period of last year, but overall, 2009 should still be a profitable year. Hugo Boss net profit of 47 million euros in the first 6 months of this year, the boss said: "a 20% decrease over the same period in 2008, but the next 6 months should not be worse than the first 6 months." Hugo Boss in the implementation of this year New management administration project to save 100 million euros. The project closed 30 outlets that were considered unprofitable and laid off 2,500 employees involved in 150 jobs. In addition, Mr. Lahrs said no other employees will be cut.