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Underwear , a very personal feeling of the word, usually associated with a woman. However, men's underwear has always been cold reception has begun to appear in stores, shops in the streets appear "personality", "alternative." However, business opportunities "money way" is often found in this differentiated operation.
In recent years the garment industry is not very prosperous, "underwear" is one of the few varieties to maintain steady development. Intense competition in underwear market also promote the progress of men's underwear and urge more and more people began to pay attention to "the most personal care". Wang Mei as early as 2005, choose men's underwear as a breakthrough point for entrepreneurship. She said: "Do not look this humble thing, men need, the market is still blank, why not?
Professional show characteristics
Although the entry time is not too long, but Wang Mei talked about men's underwear has been quite professional, she believes that "professional" is the way to win. According to her introduction, men's underwear has come out of the "four corners of the loose underwear and rough texture of the traditional mode of sweat, evolved into a beautiful and stylish cotton body pants, cotton T-shirt, cotton vest and so worsted. Currently much popular men are wide-angle wide angle pants, "a very good market." Men's decorative underwear fabrics are still traditional cotton, silk-based, but the color choices are more diverse.
Wang Mei said that because her shop started earlier, many people want to shop to learn. She is not worried about peer competition. "Because commodities can be duplicated, people can not learn from the psychology of customers and the maintenance of customer skills."
Moderately lead consumption
Wang Mei pointed to their own underwear shop window hanging a few quite "alternative" men's underwear told reporters that the times are developing, people's attitudes are changing, the community allows a diverse pursuit of life. "Like this one-piece underwear, the price is high and needs to be customized, but still some people buy, because the mall can not be bought." She pointed to the franchisee atlas album said with a smile, "others do not have, Is not business opportunities? "Wang Mei that as long as the customer's needs to meet, is the best service. She also said it will start online sales in Taobao, and plans to open a larger store in a large shopping mall.
Pay attention to differentiated management
Anything in the market will inevitably have a loss, even more so in business. Wang Mei pointed at the shelves in a corner of several underwear that many people asked her into the kind of zipper security panties and the price is slightly lower goods, because the street every day at the night market, goods back After the sale is not satisfactory, "This also tantamount to give me a wake up, when the purchase to consider the actual store, neither ambitious nor conservative short-sighted. Want to do long-term business, or to consider the quality of the commodities in operation And grade, focus on differentiation. "
Wang Mei told reporters, men's underwear shop season is not obvious. Relatively speaking, festive sales will be better, many people will take advantage of festivals to buy underwear as a gift. In addition, the operating profit margin of men's underwear is generally about 35%. Wang Mei said that according to his own experience, open men's underwear store pre-investment needs 60,000 yuan, the brand franchise fees 5,000 yuan, store transfer fees and renovation costs 15,000 yuan, the first purchase required by the manufacturer 25,000 yuan, the other is necessary Of working capital. Wang Mei suggested that the store should be selected in large-scale traffic in commercial areas or nearby residential areas.