Jewelry industry will set off a "butterfly storm"?

Leading Word: Shocking the 'Princess Butterfly Brooch' of the American fashion industry, from the time of design and production to two and a half years, using K gold to create the embossed lines on the wings of the butterfly, the strength and dynamic sense of take-off.

The “Royal Butterfly Brooch” that shocked the American fashion industry lasted for two and a half years from design to completion. K gold was used to create the embossed lines on the wings of the butterfly, the strength and dynamics of take-off. Cindy's exclusive design on the inserter is a 360-degree stereo-surrounded diamond studded with as many as 2,318 diamonds and 77-carat diamonds of various colors.

Seasons series of jade brooch

Four Seasons Classic Winter Black and White Brooch

Zhao Xinyi

Magnificent fan

Xin Xin Jewelry Designer Zhao Xinyi's work is hailed as “the only contemporary jewellery craft that is comparable to the Napoleon era”

Recently, the famous jewelry designer Cindy Chao (Zhao Xinkai) held the "2010 Best Jewellery Banquet" in Beijing. On August 31, 2009, the front page of the Women's Wear Daily (WWD) of the New York Fashion Indicators Daily, with the “butterfly effect”, foretold the “Royal Butterfly Brooch” from Asia’s cutting-edge jewellery designer Cindy Chao, and predicted that it will A whirlwind of art and jewelry will set off. Every time the W Magazine and its sister newspaper, Women's Wear Daily, broke the fashion circle, their group of editors saw Cindy's new work and exclaimed that it was "the finest and only contemporary jewellery craft comparable to the Napoleon period." How did Cindy embark on the jewellery designer's road? In the new year, how did Cindy see the jewellery trend in the new season? This reporter recently had an exclusive interview with the designer.

Jewelry designers are also "engineers"

Cindy said in an interview with this reporter that what inspired her was building. “I wanted to be an architect when I was young. When I first went to New York, I wanted to learn interior design but I was opposed by my mother.” In her impression, a woman who is an interior designer will eventually become a female foreman. She will be supervised at the construction site every day. It is recommended that she learn jewelry design.

For Cindy, as long as she can make her design, it is a very happy thing. It doesn't have to be a specific subject. However, in the process of learning, she fell in love with jewelry design. “I found that a piece of jewelry is actually a miniature building. Each level, structure, arc, and transition must be calculated through precise planning, not only the arrangement of diamonds, the presentation of firelight, but also Considering the ergonomics and mechanics supporting architecture, because of its small size and complexity, it is more challenging.” Cindy smiled before speaking to an interviewer. When a reporter saw the difficulty of her work, she was exclaimed that she was not just a jewelry designer. It should also be a "jeweler engineer!" And Cindy himself also felt that this title is really irrelevant. In her works, "vital power" and "three-dimensionality" are the two most important features. Every work, whether it is a branch, a leaf, or a butterfly, must be full of vitality, and 360 degrees must be covered with diamonds as long as it is seen by the eyes.

"Magnificent fan" is too difficult to be produced by top European masters

Speaking of his own work, Cindy said that every piece of jewellery art printed with CINDY CHAO The Art Jewel was completed after more than a dozen failures and heavy re-entry. The main reason is that the precision of the work is so high that a diamond with a diameter as small as 0.1 mm can be imagined with its fine detail. The inlaying master can calculate the distance, angle, and depth of each diamond under a microscopic magnifying glass of 25 to 40 times, and the success rate of the diamond is only 20%.

Talking about his impressive work, Cindy said that the "magnificent fan" designed for De Beers Forevermark. At the time, each designer was asked to provide two design drafts when they received a Forevermark design notice. Seeing that the deadline for writing is approaching, the greater the pressure, the more she can't think of design. One day, Cindy looked through his childhood album and saw his grandfather's photo together. I remember that my grandfather once gave her a fan and told her that "every Chinese beauty has a fan of her own." Then, taking this precious memory as a starting point, taking the Luo fan of the Tang Dynasty as an embryonic form, combined with his most classic spring season series, Cindy designed a “magnificent fan”.

"But when designing, I didn't actually think about the implementation side. Until I handed out the manuscript, I realized how difficult it was to implement. The design of the fan would not be won. The last fan was certainly selected, but Forevermark But after giving the design drawings to the major European factories, I am sorry to say that because the difficulty is too high, all the top European masters have returned with 'Impossible to complete this work'."

"In my dictionary, there is no such thing as 'impossible'," Cindy said. So she asked Forevermark to send the plan back and stay with the masters for three months, sleeping only three hours a day. , The "magnificent fan" wax sculpture finished. Finally, in order to allow the fan to be completed on schedule, the entire company’s production line was stopped for eight months, and all efforts were concentrated on this work. The 2,399-piece Forevermark diamonds with a total weight of 310.27 carats were inlaid in a 360-degree three-dimensional setting. Surrounded by vines. The work was well received after meeting with customers in Hong Kong, China, Beijing, Tokyo, Japan, Europe and the United States.

The bolder and brighter designs are more innovative and avant-garde

Talking about jewelry trends -

The bolder and brighter designs are more innovative and avant-garde

Guangzhou Daily: In your opinion, how is this year's jewelry trend?

Zhao Xinyu: Although it is closely related to fashion, jewelry does not have the same obvious trend and trend every year as clothing. In recent years, the jewelry trend is bold and colorful in color, adding a lot of different materials and elements to increase the layering of jewelry. In design, it is more innovative and avant-garde than ever before, and it is increasingly glamorous and dazzling. It is no longer that every piece of work requires symmetry or echoes, but adds more imagination and unique creative ideas. Consumers like high-identity, unique jewelry, I think because of the modern people's self-identity of the so-called "Self-identity" is becoming more and more strong, jewelry is no longer just a trend ornament, but their own Part of the self-characteristic personality extension. Because of this, more and more consumers want to customize their unique jewelry.

Shirts and jeans are also available

With bright eye-type jewelry

Talk about jewelry wear -

Shirts and jeans are also available

With bright eye-type jewelry

Guangzhou Daily: How to choose to wear jewelry? For example, what principles should be followed by people of different ages? What should be noted in the selection of jewelry styles by people of different professions?

Zhao Xinyi: I think that in addition to the age and the occasion to wear jewelry, it should also show one's personality, style, and needs. In fact, wearing a simple and neat, even if a shirt with jeans, you can also boldly try to match with a bright and stylish jewellery, creating a finishing touch effect. In terms of jewellery selection, I think that younger ethnic groups still use basic white diamonds and gold ornaments as an entry, especially for the average office worker. I would recommend more elegant and elegant designs.

For collectors who have many years of jewelry collection experience, they can be considered for preservation and collection. Choose high-grade and high-carat diamonds, rare special colored diamonds and colored stones, or artistic jewellery. From the perspective of long-term investment, there will be a large value-added range in the market.