Vipshop will create a large-scale "unreported special field"

Recently, VIP Club's Unique E-commerce Poverty Alleviation Channel "Only Love Workshop" has been on the line to "awaken the beauty of the millennium - Lihu Private Welfare Site." After the launch of the special line, the beautiful single product triggered many users to buy, including batik girdle, batik Panama hat, embroidered shoulder bag and a variety of intangible goods, a debut that became consumers sought explosions.

In addition, the VIP Club teamed up with partners such as the Gongwang Palace Museum of the Ministry of Culture and the Shenzhou Special Vehicle to jointly exert their efforts to allow users to experience the beauty of “unreserved” for thousands of years through the exhibition of new year pictures and the delivery of new spring gift packages. From the “producing, learning, researching, selling, and show” non-heritage poverty-relief new economic chain, intangible protection and inheritance will be realized.

The largest "non-heritage special field" created by Vipshop will present "the beauty of the millennium" in three dimensions

"Wake up the beauty of the millennium - the special charity of the non-heritage of all things in the spring" has been launched on the line for less than two days in the "Only Love Workshop" of the VIP Club. Waxed girdle gauze, batik Panama hat and embroidered shoulder bag have become "explosive models". Loved by users. Many netizens said, "All of these intangible derivatives are stunning, and they are all precipitated by history."

A total of 10,000 pieces of intangible derivatives were launched on this special event, which is by far the largest “non-left legacy” created by Vipshop. These products were visited by 11 companies in 11 provinces, including Vipshop’s “Love Only Workshop” and the China Women’s Development Foundation and other charity partners. They selected 23 kinds of talents, gathered together by scholars, designers and non-lasting artists. . Special sales proceeds will be used to help the non-left-hand artists in poor areas.

Different from previous special events, in addition to on-line fashion art products, this special event also uses the process experience package and cultural heritage programs to present the beauty of the millennium to consumers in multiple dimensions. Users can not only directly purchase finished products, but also can experience the ingenuity and wisdom of the millennia ago in modern life through DIY, and experience the fun of hand-made skills. You can also learn about and appreciate the unique charm of intangibles through videos such as the Tea Culture Enlightenment Course, Painting and Calligraphy Enlightenment Course, Poetry Enlightenment Course, Cao Kites and Family Wind Lessons.

In fact, Weipinhuiyi Love Workshop has always been committed to the protection and inheritance of intangible cultural heritage. In the past, the Love Workshop had launched the “Mother Manufactures Oriental Panxiu-Dye-dyed Handicraft Products Special Session” and “The Tujia Mother's Pan-Embroidery Tide Brand Traditional Pan-Embroidery Jointly Fashionable Teachers' Field” to help the poverty-stricken Aunts to make zero-profit sales. Inherited derivatives, these two special sessions, effectively helped the local grandmother to increase income. Among them, the "Agra and Mother's Plate Embroidery Tide Brand" special session has improved the lives of more than 50 poor women in the area. Cooperative member Sheng Shengmin said, "We never dreamed before that the products we made could be sold all over the country. Through this sale, we got more than 3,000 yuan a month and made ourselves back upright at home."

Buy online and offline surprise experience online

In order to allow more people to intuitively experience the beauty of the millennium, from February 4th to March 4th, under the guidance of the Gongwang Palace Museum of the Ministry of Culture and Northeastern University, the Research and Protection Center of Chinese Traditional Arts of Gongwangfu House of the Ministry of Culture The “New Year New Year - State-level Intangible Cultural Heritage Hunan Beachhead, Fujian Zhangzhou Traditional Woodcut New Year Fine Art Exhibition” hosted by the Art Institute of Northeastern University was exhibited in the Chinese Traditional Art Boutique Museum of Gongwangfu. During the “New Year New Year” traditional New Year Fair, a total of more than 160 exhibits were exhibited, of which more than 70 paintings and 90 engravings were on display. Li Xianlu and the representative works of Yan Wenhua, a woodcut New Year picture in Zhangzhou, Fujian province, are the main works. Even rarer is that the precious exhibits such as beachhead flowers and engravings, flower and paper editions, and the New Year pictures of Zhangzhou in Fujian during the Qing Dynasty were exhibited for the first time.

The exhibition is the 20th year of the National Intangible Cultural Heritage Exhibition and Protection Base (Prince Gong). As one of the organizers of the exhibition, Weipinhui hopes to fully present to the audience the Chinese traditional New Year pictures, a cultural carrier that has passed through a hundred years of livelihood to the people, and at the same time, carries the Chinese people’s spiritual aspirations, life ideals, and aesthetic requirements.

In addition to this, the VIP Club will also cooperate with the Shenzhou Special Vehicle to launch the theme activity “Use Unique Gift to Unique One” through the Shenzhou Special Vehicles in the five cities of Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou. With more than 30000 non-exclusive New Year's gift packages, the user can send a unique new year gift to the user while allowing the user to experience the charm of non-heritage.

Through offline exhibitions, brand linkages, and other methods, Vipshop has conducted a strong practice in protecting and inheriting “intangibles” and interpreted non-existent poverty-reducing new economic chains through “production, learning, research, sales, and show”. We will leave more possibilities and truly implement the "untouched economy".

In the future, VIP will continue to exert its efforts to integrate industrial resources, promote the modernization of life, fashion commercialization and sustainable development, promote the invigoration and transmission of intangibles, accurately assist non-leftover artists, and achieve intangibles. Protection and industrial development win-win.