Shanghai Fashion Week 18AW exhibiting brand - Yishu

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China

Yishu was founded in 2013 and is located in Songjiang District, which has a historical heritage in Shanghai. It is a national fashion brand with a sense of passion, responsibility and sense of mission towards Chinese culture. Yishu takes Yudao as the road, Yiyi Road, inherits and innovates in Chinese fashion, and “does not forget the beginning of the mind—the way of the Chinese”. It is the inheritor of Chinese fashion, and it will turn the trend of China to the world and let Chinese fashion return to the top of the world. Responding to the general trend of rejuvenation of Chinese culture, Yishu gradually created national fashion men's, women's, children's wear and other clothing brands, among which Yishu Menswear, after years of development, has become the leading brand of Guofeng Menswear.

Yi Shu Chief Designer, Marcus, a Singaporean, graduated from the Japanese Institute of Culture and Fashion, engaged in the apparel industry for more than 30 years, once worked for Miyake, an internationally renowned clothing company, and his trajectory covers East Asia and Southeast Asia. His work has a rich oriental culture. . He joined Yishu and Gongyi Tree at the beginning of the establishment of Yishu Tree in 2013.

2017AW

2018SS

| 2018AW Theme Concepts |

"Open the sky"

“Heaven” is the sky and the sky. It is the sum of all things in the universe. “Opening” is opening and closing, and evolution. It is a summary of the development law of human history. Making the national wind more fashionable and bringing the Chinese trend to the world is the core idea of ​​this Italian tree launching conference, but the direction of this fashion is to integrate the unlimited human imagination with the historical evolution and to open and close the traditional Chinese culture. It integrates elements of fashion trends and integrates a modern sense of technology into fashion to achieve a balance between market demand and brand tones, so that people can truly wear out the fashion and trend of the country's style and let the world fall in love with the beauty of China. .