Quanzhou men's future business enterprises or orders can be given to Italy

At a related trade fair held recently, the Italian Trade Commission hopes to open up a new "Silk Road" with Sino-Italian economic and trade cooperation and has shown greater interest in Quanzhou's private economy. To this end, the cooperation between garment enterprises in the two places, the Chamber of Commerce of Florence CCPO China Office Zhou Xiaohong manager put forward their own views. According to reports, 98% of Italy's enterprises are small and medium enterprises, many of them are family-owned enterprises, although the scale is limited, the market positioning in the global market, many of Italy's famous brands, well-known brands are produced by SMEs of. Quanzhou garment enterprises have strong production capacity, and the operation is also very flexible.But Quanzhou garment enterprises in the brand's cultural connotation and brand design image, with the international brand is still a lot of distance.Italy represents the highest in the world of men's Level Italian companies in the design and innovation have a strong advantage of the world market is also well aware of Quanzhou garment enterprises such as cooperation with Italian companies, on the one hand to improve the competitiveness of products, on the other hand to enhance its design Ability, ability to innovate, but also to greatly enhance the market space of Quanzhou brand.With the advantage of Italy's industry, Quanzhou has the garment industry cluster base to create a chance to become the 'Florence of the East', said Zhou Xiaohong. 2009 is a year of continuous evolution of the international financial crisis, which has had a great impact on the European economy. By the market, capital and other factors, some industries and enterprises are facing difficulties. Such as Italy's major garment manufacturing base - Marche region of luxury goods and high-end clothing orders this year, the continuous decline in the number of local labor costs and high, a number of high-end garment manufacturers began to lay off themselves and seek foreign cooperation. This provides an opportunity for Chinese garment enterprises to visit the market in Italy. "At present, China's garment enterprises to visit Italy, one to see if there is a suitable garment processing plants can cooperate; the second is to find a young team of designers to cooperate because foreign designers are hired from the local market to understand the local Popular elements of the market and consumer tastes, more likely to cater to the requirements of foreign customers on textile and apparel. "Zhou Xiaohong said. It is understood that Marche region has a strong garment processing advantages, many of the local processing plants are involved in GiorgioArmani, D & G, MaxMara and other world-renowned brand clothing production. The first two years, Ningbo garment enterprises Younger, Shanshan, have been to Italy Marche region to conduct investigations and cooperation, China and Italy have also successfully carried out cooperation. For example, like Shanshan's several sub-brands, have different modes of cooperation, which are imported to China's garment enterprises fresh blood. "Menageries in the Marche region of Italy have a very high reputation in the international market, and they have mastered the international men's fashion trends, have a certain voice, and this is what the Quanzhou men's brand does not have. If the two can cooperate between the two places to jointly promote the development of Quanzhou men's brand to help Quanzhou men's own brand into the international market. Quanzhou men's brand after years of development and accumulation of the current European market Quanzhou apparel products are also heard. , The space for cooperation between the two places in the future is still very large. "Zhou Xiaohong said. "Italian companies have the advantage of the design, technology, but the lack of market, lack of funds, and Quanzhou has just a market, funding, so the two sides have a very broad space for complementary cooperation.Menzhou future men's clothing business is likely to order the Italian plant "Zhou Xiaohong said.