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Seven wave of the first to play "Youth Sports Equipment" banner, production and sale of various basic sports (tennis, football, basketball) and other products, but also fashion and leisure products such as various types of casual shoes, shoes, T-shirts and Sports accessories such as sports socks, skates and so on. Crossing the tunnel of time, overlooking the historic sky. Unforgettable memory in the heart of rising, lifted the pride of the mountains and the waves in the chest. Hardships and struggles, success and joy accompanied by the growth and development of seven-wave. In 1988, seven wave Fai Shoe Co., Ltd. history and memory officially opened from this day. In 2009, Seven Waves Corporation's future and dreams will open a new chapter. Focus on the field of youth sports Before 2003, the prevalence of cartoon culture so that the seven wave hui to the first pot of gold, but with the cartoon children's shoes continue the frenzy, Qi Bohui realized that the children's shoes industry has gradually become an over-saturated market. In many cartoon children's shoes enterprises to start a "blatant battle", seven wave hui began to find new markets. After nearly a year of market visits and research, Seven Waves found that the youth sports market is almost empty, and yet a sufficiently large number of brands are able to focus their attention on meeting the needs of this market. After careful consideration, Seven Waves finally decided to fully transition, in-depth development of young professional sports market. Seven wave of the first to play "Youth Sports Equipment" banner, production and sale of various basic sports (tennis, football, basketball) and other products, but also fashion and leisure products such as various types of casual shoes, shoes, T-shirts and Sports accessories such as sports socks, skates and so on. Seven Waves to provide consumers with integrated sports solutions, not only to provide consumers with the best sports equipment, but also to teach consumers how to enjoy sports and enjoy life. The first to start the celebrity endorsement strategy In 2004, Seven Waves In order to vigorously develop the sports equipment market for young people, with a high price with the then pop music Sun Yue signing image spokesman, with Sun Yue's appeal, seven wave in the youth sports shoes industry Brand awareness rapidly increased, the rapid expansion of retail outlets, market sales by leaps and bounds. In 2005, seven wave Hui in the spokesman, advertising, marketing and other aspects of the spread of investment huge sums, accounting for the entire year teenager sports shoes spread investment 30%. High-frequency brand exposure, won a greater market for seven Bohui, Seven Bohui further widening the gap with other competing brands, seven Bohui in the sales channels are also increasingly competitive, to become the leader in this area enterprise. At the same time, seven wave-hui developed a "build China's young sports equipment brand" development goals. In 2007, Seven Waves once again took a heavy blow and signed Li Yuchun as brand new image ambassador, becoming the first company in the industry to launch the dual star combination endorsement strategy. 2008 is the year of Olympic Games in China. All major sports brands have taken this opportunity to launch various sponsored public relations activities. As early as September 2007, Seven Wave organized large-scale series of "Olympic Youth Campaign" Terminal and online media to hold "Olympic Quiz" and "Li Yuchun Super FANS Grand Prize" and other activities to provide a good platform for young people in China to enable more young people with practical actions to focus on the Olympic Games and participate in the Olympic Games. Thus contributing to the tremendous development of China's youth sports industry. Seven Waves through these activities to lead the youth sports industry out of an efficient, high output ratio of the Olympic marketing.