Li Lang Peak IPO brokers have been optimistic about the fourth quarter of the domestic market

A week earlier, National well-known men's brand Lilang and sports brands have piled on Hong Kong Stock Exchange successively, and both announced that they will speed up the layout of their sales outlets in the Mainland. On the other hand, the latest research report released by CITIC Securities said that China's macroeconomic situation laid a solid foundation for consumer spending recovery, and the consumption of apparel in the Mainland is also in a "steady rise". At the same time, the report believes that the fourth quarter for the clothing consumer season, the national retail sales data is expected to be more than expected, is expected to be disclosed in the three quarterly reports, the performance of domestic branded apparel companies will have a better performance, the fourth quarter, industry investment is still domestic brands Clothing companies preferred. October is expected to reproduce the climb "continue to improve the chain, the most obvious upstream." Securities research center report shows that from January to August this year, the industry-wide revenue and profit growth of 7% and 12% respectively. It is noteworthy that the profit showed its first positive growth in 2009. Among them, the equipment manufacturing and chemical fiber January-August profit year on year increase of -9.6% and 42.4% respectively. Compared with January-May increased by 3.9 and 77 percentage points, the most obvious improvement. According to statistics, sales of textile and apparel consumer products and large department stores in August 2009 increased by 21.6% and 23.96% respectively, reaching the highest level in 2009 respectively. CITIC Securities expects to see a rise again in October. However, the overall domestic situation should not be too optimistic, because many brand apparel business in the first quarter of 2010 orders will grow less than expected. Listing financing implies expansion momentum In addition to the macro data to the good, "double section" consumption climbing peak, many domestic-based apparel companies even more to speed up the pace of listing and financing, to further layout of international, but also from the side showing confidence in the market . September 25, Lilang Men's successful listing on the Hong Kong Stock Exchange, the official landing global capital markets. As the first mainland menswear brand to be listed in Hong Kong, Lilang prospectus disclosed that the company will invest 195 million yuan in promotion and branding activities in the future, sponsor more international stars, participate in more international fashion week with more and more influence, and strengthen International clothing industry's right to speak. In addition, Lilang also disclosed that it will invest 147 million Hong Kong dollars in the future to support the expansion of sub-brand L2, focusing on the market for young people aged 20 to 30. It is understood that Lilang currently in 31 provinces and regions in the country, with more than 2,400 terminal stores. Almost the same period of time, the mainland sports clothing brand Pick total sale of about 419 million shares, on September 29 landing in Hong Kong stocks, raising a total of 1.9 billion Hong Kong dollar. Currently, Peak's nationwide sales network includes more than 5,600 branded retail outlets run by third-party retail store operators, owned and operated by their distributors, independently or by distributors, located in 4 municipalities and 27 provinces in China . It is understood that Peak intends to invest about 244 million yuan, continue to expand sales network. Remarkably warmer exports still need to export as of 2010, statistics from CITICS Research show that in the third quarter of 2009, the performance of the textile and garment industry was lower than expected. "Although the third quarter of 2008, textile and garment export growth rate is low, the base is not high from the previous year, but in July and August 2009, the industry has not yet narrowed the decline in exports." The report said that in August exports fell 15.57%, a further expansion of the decline 3.2 percentage points, and expects fourth quarter export growth still under pressure. "At present, the textile industry is in a critical period of stabilization and rebound, which does not mean that the difficult period has passed, especially when export is in a difficult market environment and the domestic market needs an adaptation process." Wang Tiankai, vice president of China Textile Industry Association, recently In a high-level forum on garment exports said that since 2009, the United States five major apparel retailers sales more bleak, although in May the United States rose 0.42% qoq, but the month still fell 6.96%; the EU, Japan's clothing consumption is not Completely warming, the market demand will continue to slump. CITIC Securities Research estimates that at least until 2010, exports may be significantly warmer.