"Obama" effect created the myth of men's sales

In China, the development and popularity of apparel brands are largely influenced by the celebrity effect of the entertainment industry. For example, Lilang men's clothing endorsed by famous actor Mr. Chen Daoming, Mate Bonwe, who speaks on behalf of Jay Chou, and Jet Li endorsement Men's wear and so on. In the United States, the new president, Obama, relies on the election campaign, with its personal charm and impressive fashion taste, opens up a series of apparel brands named after him and creates the myth of apparel sales. Barack Obama, the Democratic presidential candidate, is not only a popular idol among American young people, but also favored by top fashion designers in the fashion industry, setting off a fashion trend. His handsome appearance, charming smile, excellent eloquence and good clothing with the common created today's glory. Today, the name "Obama" has become a new fashion brand in the United States, which contains much energy, temporarily unpredictable. So Obama's big name is how to step by step personal name into a fashion brand it, I believe that the US presidential election is his chance, his charm is basic, his wife and the fashion industry's utmost support is to promote his success the part that can not be lost. Obama has more than a rival to lend a helping hand, that is gathered in the fashion celebrities around him. Instead of providing financial support, they are getting the popularity of the name of fashion, it is this popular, won the ballot for Obama. If the garment manufacturers can take advantage of hot events and their marketing for a combination, after all, a shortcut to improving brand awareness. Apparel Marketing Reference: Recognize the potential of the key figures of the event Obama is favored by the top fashion designers in the fashion industry. Jean-Charles deCastelbajac, Europe's leading apparel brand, showed off a dress printed with the big Obama logo and name on the 2009 Spring Show, with "YES" on the matching short gloves to reinforce the deal with Obama. Italy famous fashion brand Versace head of the company, the famous fashion designer Donatella Versace said she designed the 2009 spring and summer men's inspired by Obama, suitable for "do not show off the muscles, but also make people feel his power Man ", and said to his 2009 spring and summer men's series dedicated to him. Some companies hit the hot iron, launched his headdress costumes, popular, even the Oscar winner Halle - Berry (HalleBerry), "Bond" actor Pierce - Brosnan (PierceBrosnan) has also been favored , Barack Obama dressed as a new fashion trend. These facts prove that using the celebrity effect can take the brand to a new height. Second, apparel marketing reference: emphasis on the people around the key figures "Many analysts believe that clever, elegant manner Michelle Obama in the process of his election extra points, and even some people think she is the Obama campaign The decisive factor of success.In addition to extraordinary intelligence, Michelle on the clothing taste and excellent grasp of the fashion trend for her extra points.Michel best at parity dress with boutique accessories, wear fashion taste Even though she appears in a fashion magazine in a $ 148, sleeveless dress in a black and white flower, people still think she is trendy, so it is imperative that the apparel maker spends his time on Michelle. When she was guest on ABC's talk show, her eye-catching skirt was bought at the "White House Black Market" (clothing store chain), and her admirer immediately ordered it over the phone $ 148 skirt, the result of the program broadcast, skirts sell crazy, fashion boutiques spokesman Jessica Wells said: "The female customer is simply in the fight This skirt! "Three: clothing marketing reference for the key figures to promote the proponents of the event Oscars actress Harry • Berry and Obama participated in a show after praising each other's suit has taste:" I like this suit I will vote for his clothes! Madonna dressed in a T-shirt printed with Obama's head, held in Boston concert also did not forget to vote for Obama, Hollywood actor George Clooney Sexy image deep into the public, Obama invited him as an image guide in order to body language and Public speaking skills and so on, these supporters themselves are celebrities, so do a good job of their publicity, make the brand more far-reaching influence.